“Tuthilltown Spirits, in the process of becoming New York State’s first micro-distillery since Prohibition days, and being crowned 2010 Craft Distiller of the Year by the American Distillers’ Institute, has attracted a throng of 7,102 friends on Facebook, the world’s dominant Internet social network. Technically, that’s too many friends according to Facebook rules. When you attract more than 5,000 friends, they’re no longer “friends”: they are “fans.”